Call out for Festival Sponsors for 2024

Published on 06 November 2023

Festival Parade and Peace Bell Ceremony - Dancers.JPG

The 2024 Festival of International Understanding is fast approaching, and Festival Coordinator, Lisa Flanagan, is calling on all local Cowra Shire businesses to join us in creating a spectacular "Festa Italiana" atmosphere to celebrate Italy, the guest nation for the festival.

Scheduled to take place from March 22 to 24, 2024, this festival is set to be a cultural extravaganza filled with Italian charm, a visit from Italian Ambassador to Australia, Mr. Paolo Crudele, and a whole lot of excitement,” said Lisa.

Since its inception in 1964 as the Festival of the Lachlan Valley, this community-based event has been a testament to Cowra's unique place as a home of peace and reconciliation.

The "Festa Italiana" atmosphere promises to be truly spectacular, and we invite local businesses to become sponsors and be a vital part of this extraordinary event,” Ms Flanagan said.

I extend an invitation to all interested parties and businesses to join us in making the 2024 Festival of International Understanding a resounding success. Your sponsorship support will not only contribute to the festival's vibrancy but will also showcase your business as a proud supporter of Cowra's cultural enrichment.

There are several sponsorship packages available, catering to a wide range of budgets and interests:

Trivia Night Colour Competitions: You can sponsor fun and engaging trivia activities, colour competitions, parade prizes, and window displays.

Gold, Silver, and Bronze Packages: These packages offer varying levels of sponsorship, allowing businesses to choose the level of engagement that best suits their resources and interests.

The festival will also feature a popular "All You Can Eat Pizza Contest," as well as Italian movies and music for those seeking a deeper dive into art and culture.

It's an opportunity to immerse your business in the rich tapestry of international understanding and community unity. Becoming a sponsor for the 2024 Festival of International Understanding is not only a way to support our town Cowra, Italian cultural heritage and artistic expression, but also a chance to enhance your business's visibility and community engagement,” said Lisa.

Don't miss this opportunity to be part of an event that celebrates the beauty of Italy and the richness of cultural diversity. Join us in creating a memorable "Festa Italiana" at the 2024 Festival of International Understanding and showcase your commitment to the Cowra community and its vibrant cultural heritage!”

About the Festival of International Understanding: The Festival of International Understanding is an annual event that celebrates cultural diversity, unity, and reconciliation. Since its inception in 1964, the festival has been a cornerstone of Cowra's cultural calendar and an opportunity to promote peace and understanding among nations. The 2024 festival will focus on Italy, with a rich program of events and activities to honour the guest nation.

To get involved and become a sponsor, or for more information, please email: Lisa Flanagan, Festival Coordinator - Email:

Festival of Understanding 2024 Info(PDF, 909KB)

Festival Sponsorship Call Out Ad(PDF, 740KB)

Festival parade and peace Bell Ceremony – Dancers

FESTA ITALIANA: With popular country Italy chosen as next year’s guest nation for the Festival of International Understanding in March, the 2024 version of the event is anticipated to be one of the biggest yet.

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